Sriracha Japan Festival 2025

Sapporo at Sriracha Japan Festival 2025
Sapporo's participation in the Sriracha Japan Festival 2025 was marked by high energy and excitement. Following the grand opening, the atmosphere immediately intensified with a phenomenal performance by the famous Thai and Japanese idol groups, generating tremendous screams and making this year's Japanese festival kickoff incredibly fierce and thrilling.

The food zone was continuously packed, offering everything from our Wagyu, Dango and Mochi to Takoyaki, Yakisoba, and fragrant charcoal-grilled seafood. The vibrant aromas and the friendly calls of vendors fostered a genuinely warm and festive mood.

Furthermore, the newly introduced second stage featured full-scale idol performances, with surrounding food trucks and restaurants allowing attendees to relax, enjoy the sea breeze, and listen to music, replicating a large-scale outdoor festival setting.

A refreshing Sapporo Beer was the perfect complement to the delicious food and the lively ambiance, enhancing the fun of the night. Sapporo was delighted to contribute to the success and wonderful atmosphere of this event and hopefully will be a part of fun in the future!