Beer People Festival 2026

Sapporo is truly delighted to have been part of People Festival 2026, sharing the experience of premium Japanese beer with everyone at the event.

Thank you for every bit of feedback, every visit to our booth, and every moment we enjoyed together.

People Festival 2026, a festival for alcohol enthusiasts, brought together over 1,000 flavors and a community of people passionate about diversity in one place. Throughout the three days, the atmosphere was filled with vibrant energy—from tasting experiences and voting sessions on the Election Stage,
to live music and idea exchanges at the “Tang Wong Lao” (Talk Circle) stage.

All of this truly reflects that the “taste of the drinkers” is at the heart of this industry.