ASEAN SHOP 2025

Sapporo Creates a Grand Phenomenon at ASEAN SHOP 2025!
Sapporo, the premium Japanese beer brand, was a key part of the success of ASEAN SHOP 2025,
the largest trade show and technology exhibition for the retail and food business in Southeast Asia.
The event took place from September 2-4, 2025, at the IMPACT Exhibition Center in Bangkok.
The Sapporo booth became a major highlight of the event, offering visitors a unique experience that perfectly blended the charm of Sapporo beer with modern innovation.
The atmosphere at the booth was vibrant and bustling throughout the three days.
Visitors not only got to enjoy the refreshing taste of traditional Sapporo beer but also experienced new innovations
that make beer consumption more convenient and accessible.
This participation reflects Sapporo's strong commitment to expanding its market in Southeast Asia, especially in Thailand, which is considered a high-potential market. In addition to building business relationships with new partners, Sapporo demonstrated its ability to adapt to changing business and technology trends,
meeting the needs of consumers and partners in the digital age.